Zuku TV Launches ITV Channel

Zuku TV Launches ITV Channel

Move aimed at consolidating market position by attracting new subscriptions and broadening consumer offering Dar es Salaam, TANZANIA  ……

 

Wananchi Group, owner of pay TV Zuku, has today expanded its subscription satellite TV bouquet by adding Independent Television Limited-ITV channel (FTA) on its platform as a part of its ongoing efforts to broaden its consumer offering. The Channel which will air on Channel 029 will offer Zuku TV audiences a host of popular content that is informative, educative and entertaining. The channel is set to go live as from Tuesday, 8 April 2014 Confirming the channel launch, CEO Wananchi Group, Richard Alden said, “The new channel forms part of Zuku TV’s commitment to provide it viewers a wide channel line-up and to ensure that they have a broad variety of channels to choose from. With ITV now on our platform we have further enhanced our already strong bouquet offering of 104 channels for our Tanzanian audience. We truly believe that we are bringing the very best in the subscribers home television viewing experiencing”, CEO Wananchi Group Richard Alden said.
 

Sample Local Content on ITV, Source ITV Youtube Channel. With over sixty percent of ITV programming locally produced and in Kiswahili, the national language of Tanzania, customers can view their favorite shows; Ajira, Kitanzi, Mtihani, Chekecho, Uzalendo among other shows on Zuku TV. “As a local brand it makes absolute sense for us to include channels that are originating fresh, relevant and highly entertaining programming for the East African region” added Mr.Alden.

Zuku TV has its own-branded offerings channels such as Zuku Entertainment airing African content, Zuku Life airing documentaries, Zuku Sports, a first of its kind kids channel dubbed Zuku Kids that provides both entertainment and edutainment for children aged between 6 and 12 years and as well as a number of themed movie channels . The latest offer comes in handy for viewers as Tanzania has now migrated to digital television transmission (DTT) in seven of 27 regions on the mainland, after becoming the first country in Africa to start the transition from analogue in December 2012.